Terms of service
These terms cover the marketing site at lumirank.ai and the Lumirank dashboard at app.lumirank.ai. Both are run by Lumirank. Read them alongside the privacy policy, which covers personal data and forms part of this agreement.
1. Scope and acceptance #
1.1 These terms form an agreement between you and Lumirank. You accept them by creating an account, starting a trial, or using the service.
1.2 If you accept on behalf of a company or other organisation, you confirm you can bind it, and “you” means that organisation.
1.3 The service is open to businesses and to individuals. Where you contract as a consumer, the consumer rights your law gives you still apply, and nothing in these terms limits them.
1.4 For business customers these terms are the whole basis of the contract. We do not accept conflicting terms in a purchase order or a supplier form.
2. What Lumirank does #
2.1 Lumirank runs the prompts you choose against AI assistants every day, on the models your plan includes and in the countries you select.
2.2 For each run we record whether your brand is named, how often it is named against the competitors you list, which sources are cited, and how your brand is described.
2.3 We also recommend what to do about what we find. That can include which topics and articles to publish, which pages to change, and which sites and sources to seek citations and links from. We base those recommendations on the data we collect and on our experience of the field.
2.4 We give you the current version of the service. We may change how it works where the change keeps the core function intact.
3. What Lumirank does not promise #
3.1 We do not control what any AI assistant says about you. We cannot make one name you, and we cannot make one stop saying something.
3.2 The recommendations in section 2.3 are our opinion, given on a best-efforts basis. We do not guarantee a result. Following them may not raise your visibility, your rank, your citations, your traffic or your revenue.
3.3 We do not guarantee that a prompt we suggest is the right one for you to track.
3.4 Acting on a recommendation is your decision. Weigh it against what you know about your own market before you spend money on it.
3.5 We give no legal, financial, tax or other regulated professional advice. Take that from someone qualified to give it.
3.6 We analyse only what section 2 describes.
4. Accuracy and the limits of AI results #
4.1 Our results are estimates drawn from samples of AI output. They are not measurements of a fixed quantity.
4.2 AI assistants are non-deterministic. The same prompt can return a different answer on a different day, from a different country, or to a different user. Our numbers move for the same reason.
4.3 We do not warrant that results are accurate, complete or reproducible, and we do not warrant that they support any particular decision.
4.4 Result quality depends on the prompts, brands, competitors and countries you configure. Weak inputs give weak results.
4.5 Check anything material before you act on it.
4.6 We do not warrant that what an AI assistant says about you is true, and we cannot correct it.
5. The AI platforms we track #
5.1 We currently track ChatGPT, Perplexity, Google Gemini, Google AI Mode and Microsoft Copilot.
5.2 Lumirank is not affiliated with, endorsed by or partnered with OpenAI, Perplexity, Google or Microsoft. We name their products to say what we track. Their names and marks belong to them.
5.3 Those platforms sit outside our control. They change models, answers, access rules and availability without telling us.
5.4 We may add, replace or withdraw a tracked platform when access to it changes. If a platform your plan includes goes away, we will tell you, and where the change removes a material part of what you pay for you may cancel under section 14.
6. Accounts and team members #
6.1 Give accurate registration details and keep them current.
6.2 Keep your login credentials confidential. Do not share one login between people.
6.3 Every plan allows unlimited team members. The account owner answers for what its members do and makes sure they follow these terms.
6.4 Tell us at contact@lumirank.ai as soon as you suspect unauthorised access.
6.5 Owners and administrators can add and remove members, change permissions, export data and delete data. Those actions affect other members’ access and data.
6.6 We may refuse a registration or cancel credentials where we have good reason.
7. Acceptable use #
7.1 Use the service lawfully.
7.2 You may not:
- reverse engineer, decompile, or try to derive our source code or methodology;
- scrape our interfaces or extract data in bulk by automated means;
- work around plan limits, rate limits or access controls;
- use the service in a way that breaches an AI platform’s own terms;
- enter unlawful, infringing, defamatory or abusive content as a prompt, brand or competitor;
- resell raw access to the service, or white-label it, without a written agreement with us.
7.3 You may use reports, exports and findings for your own clients on any plan. Agencies and consultants need no separate licence for that.
7.4 The competitor data we show is generated by AI assistants about third parties. How you use it is your responsibility.
7.5 If you breach this section we may suspend or terminate your access. We give notice first where that is practical, and act at once where the risk is serious.
8. Your data and our intellectual property #
8.1 You keep all rights in the prompts, brands, competitor lists and settings you enter, and in the reports and recommendations we generate for you.
8.2 You grant us a limited, worldwide, non-exclusive licence to host, process and display that material as far as we need to run, support, secure and improve the service.
8.3 You confirm you hold the rights needed to enter what you enter.
8.4 We keep all rights in the Lumirank platform, its software, methodology, documentation, name and marks. Nothing here transfers them.
8.5 We grant you a limited, non-exclusive, non-transferable right to use the service for your own business, including reporting to your clients under section 7.3.
8.6 If you send us feedback or suggestions, we may use them without restriction and without owing you anything.
8.7 We may use aggregated and de-identified data about how the service is used to improve it and to publish industry benchmarks. That data never identifies you, your brands or your prompts. This right survives the end of your subscription.
9. Plans, fees and payment #
9.1 Plans and prices are the ones published on the pricing page.
9.2 Paid plans are billed in advance, monthly or annually, and renew automatically until you cancel. We charge your payment method at each renewal.
9.3 Published prices include the taxes that apply to your purchase. Where your location or your tax status means a different rate applies, we add GST, VAT or the local equivalent on top, and we show the amount before you pay. You cover the taxes on your subscription, other than tax on our income.
9.4 Upgrades take effect at once and we prorate the difference. Downgrades take effect at the start of your next billing period.
9.5 You may change which AI models your plan tracks once per billing period.
9.6 Going over your prompt limit creates no extra charge. We keep running the prompts you already have and show you which ones are queued.
9.7 An introductory discount applies to the first term only. Renewals are charged at the price published at the time of renewal.
9.8 If a payment fails we tell you. If it stays unpaid after that notice we may suspend the account until it is settled.
9.9 We may change prices. A change applies from your next renewal, and we tell you before it takes effect.
9.10 Raise any billing error within 30 days of the invoice.
10. Free plan, trials and features marked as coming #
10.1 The Free plan is provided as is. It carries no support commitment, and we may change or withdraw it.
10.2 The 14-day Pro trial needs no card. We may limit or end a trial at any time. Billing starts when the trial ends and you continue on a paid plan.
10.3 Beta and early-access features are optional and provided as is. They may change or disappear, and we carry no liability for what they do.
10.4 Features marked as coming on the pricing page are plans, not commitments. Do not buy on the strength of them.
11. Availability, maintenance and support #
11.1 We use commercially reasonable efforts to keep the service available. We publish no uptime percentage for the Free, Starter and Pro plans.
11.2 Scale customers may agree a service level in a separate written agreement.
11.3 We schedule maintenance and give notice where that is practical. Emergency work happens without notice.
11.4 Outages at AI platforms, hosting providers and networks sit outside our control and outside any availability commitment.
11.5 Support runs through the channel your plan includes, as set out on the pricing page.
11.6 We may access your account where we need to investigate a support or security issue.
11.7 Neither side is liable for delay or failure caused by events outside its reasonable control, such as natural disasters, war, civil unrest, industrial action, government action, or failures of power, networks, hosting or third-party services. The affected side tells the other promptly and works to limit the effect.
12. Confidentiality #
12.1 Each side protects the other’s confidential information with at least reasonable care, and uses it only to perform this agreement.
12.2 Each side may share it with staff and contractors who need it and who carry equivalent duties.
12.3 This does not cover information that is already public, that the receiving side already held, that it develops independently, or that it receives lawfully from someone else.
12.4 Where the law compels disclosure the receiving side may disclose, and tells the other side first where it is allowed to.
13. Privacy and data protection #
13.1 We handle personal data as the privacy policy describes.
13.2 Customers in the European Economic Area and the United Kingdom can request a data processing agreement at contact@lumirank.ai.
13.3 We use third-party providers to host and run the service. They process data on our instructions and under equivalent obligations.
14. Term, cancellation and termination #
14.1 The agreement starts when you create an account and runs for the billing period of your plan. It renews automatically for the same period.
14.2 Cancel at any time from the billing page. Cancellation takes effect at the end of the current billing period, and you keep access until then.
14.3 Fees are billed in advance and are not refunded. Cancelling does not refund the period you are in.
14.4 Either side may terminate for a material breach the other has not fixed within 30 days of written notice.
14.5 We may suspend or terminate at once for non-payment, for serious misuse, or where continuing would expose either side to legal risk.
14.6 On termination we deactivate the account and access ends. Fees already due stay payable.
14.7 We keep your data available for export for 30 days after termination, then delete it, except where the law requires us to keep it.
14.8 We refund prepaid unused fees pro rata only where we terminate for our own breach or withdraw the service.
14.9 Consumers in the European Economic Area and the United Kingdom have 14 days to withdraw from a distance contract. If you ask for access to start at once, you agree the service begins inside that window, and the right ends once we have fully performed. Mandatory consumer rights under Indian law are unaffected.
14.10 Sections 8, 12, 15, 16, 19 and 20 survive termination.
15. Warranty and disclaimer #
15.1 We run the service on a best-efforts basis, with reasonable skill and care. We do not warrant that it matches any documentation, specification, demo or sales material.
15.2 The service is provided as is and as available. We disclaim all warranties, express or implied, including merchantability, fitness for a particular purpose, accuracy and non-infringement.
15.3 We do not warrant that the service will be uninterrupted, timely, secure or error-free, that we will fix any given defect, or that it will keep working with any third-party platform. Section 3 governs what our recommendations mean and section 4 governs what our results mean.
15.4 If a material part of the service stops working and we do not fix it in a reasonable time, you may cancel and we refund prepaid unused fees pro rata. That is your only remedy for a service failure. It does not apply where the failure comes from your own misuse, from changes you made, or from a third-party service.
15.5 Nothing here excludes a warranty or a right that the law does not allow us to exclude.
16. Liability and indemnity #
16.1 Neither side is liable for indirect, incidental, special or consequential loss, including lost profit, lost revenue, lost business and business interruption, however caused.
16.2 Our total liability for all claims arising from this agreement is limited to the fees you paid us in the 3 months before the event that gave rise to the claim.
16.3 Sections 16.1 and 16.2 do not apply to death or personal injury caused by our negligence, to fraud, to gross negligence or wilful misconduct, or to any liability the law does not allow us to limit.
16.4 Claims lie against Lumirank, not against its directors, employees or contractors personally.
16.5 You will indemnify us against third-party claims arising from your unlawful use of the service, your breach of these terms, or the content you enter.
16.6 These limits reflect the price of the service and how the two sides have agreed to share the risk.
17. Using your name as a reference #
17.1 We may name you as a customer and use your logo factually on our site and in marketing material.
17.2 Write to contact@lumirank.ai and we stop.
18. Changes to these terms #
18.1 We may change these terms. The current version is always on this page, and the date at the top says when it last changed.
18.2 For a material change we give at least 30 days’ notice by email or in the dashboard before it takes effect.
18.3 Using the service after a change takes effect accepts it. If you do not accept it, cancel before that date.
19. General #
19.1 We may transfer this agreement to a group company or to a buyer of our business. You need our written consent to transfer it, and we will not withhold consent unreasonably.
19.2 The two sides are independent. This agreement creates no partnership, joint venture, agency or employment.
19.3 Nobody other than you and Lumirank can enforce this agreement.
19.4 If a court finds a provision unenforceable, the rest stands and that provision is read down to the smallest change needed.
19.5 Not enforcing a right once does not waive it.
19.6 These terms, the privacy policy and any written order form you sign with us are the whole agreement. Where a signed order form conflicts with these terms, the order form wins.
19.7 The English text governs. A translation is for convenience only.
19.8 We send notices by email or in the dashboard. Send yours to contact@lumirank.ai.
20. Governing law and jurisdiction #
20.1 Indian law governs this agreement, without regard to conflict of law rules.
20.2 The courts in West Bengal, India have exclusive jurisdiction.
20.3 If you are a consumer, this does not remove the protection of mandatory laws in the country where you live, or your right to bring a claim there where your law allows it.
21. Contact #
Email contact@lumirank.ai with any question about these terms.