Organic marketing in the age of AI answers: GEO, AEO and SEO, written for people doing the work.
The model behind ChatGPT or Gemini does not answer a product question from memory. It searches, opens pages, reads them, thinks about what it found, then writes. I walk through each step and what it means for whether your brand gets named.
AI search visibility is becoming a new growth metric. Compare the top tools for tracking brand mentions, citations, rankings across AI search engines.
Answer engine optimisation is mostly formatting: clear claims, tight paragraphs, real specifics. A checklist you can hand to writers.
Generative engines reuse a narrow set of sources per category. Getting into that set beats publishing more pages.
