Organic marketing in the age of AI answers: GEO, AEO and SEO, written for people doing the work.
A GEO experiment: the same 40 payments prompts, 900 runs, four weeks, one variable changed at a time. Position in the answer moved far more than whether a brand appeared at all.
Answer engine optimisation is mostly formatting: clear claims, tight paragraphs, real specifics. A checklist you can hand to writers.
Generative engines reuse a narrow set of sources per category. Getting into that set beats publishing more pages.
One email a month on GEO, AEO and SEO: what shifted across the five AI models, which sources gained ground, and the organic plays worth copying.